Forever21 College Activation
Sophia College, Mumbai
Forever21 participated in the annual college fest called Kaleidoscope in Mumbai. The event brought in college goers from many colleges to Sophia College, a college for girls. This was the perfect target market for Forever21. We decided to run a selfie contest on Facebook. the winners would be styled by Stylecracker and put on a fashion show at the main event. We also setup a booth at the event that housed a foam ball tub. Anyone could participate and had to fish out a marked ball to win a voucher. The event created a big buzz in the main area and drew a large number of girls. A lot of content was created.
